Sri Lanka Institute of Marketing (SLIM) is the national body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL).
Preliminary Certificate in Marketing (PCM) is regarded as one of the renowned entry level courses in the field of marketing and is endorsed by the cream of the corporate sector. PCM has been the foundation for most of the successful professionals, whose careers have been built upon the solid foundation laid by this programme.
The commencement of the 2016 first intake was marked by an inauguration ceremony held at SLIM Business School Colombo with over 200 participants. The audience included students awaiting O/L results, students who had received A/L results and even young executives starting out in their careers.
SLIM President Ruwan Liyanagamage commented on the value of PCM for both marketers and non-marketers.
“It is the ideal entry point to marketing for beginners because it provides a fundamental understanding of the subject. PCM encapsulates the basic essence of marketing, even people from non-marketing disciplines follow PCM, as they understand that marketing is essential for entrepreneurship and business growth.”
The PCM course includes modules such as Marketing Concept, Marketing Environment, Consumer Behaviour, Marketing Research, Segmentation, Targeting and Positioning, Marketing Mix, Product Planning and Development, Pricing, Distribution, Marketing Communications/Promotions, Developing the Marketing Plan, and Information Technology for Marketing, which predominantly focuses on basic marketing structure.
Students can commence PCM soon after completing their O/L examinations, irrespective of their A/L study streams. A/L students can also apply for PCM pending results and get a head start in their professional studies.