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Apparently thinking that a smile is overrated on its spokespeople, Chanel has announced that Kristen Stewart is the new face of its makeup line. The former Twilight Saga star first started working for the global brand back in 2013, fronting a clothing campaign for Chanel at the time.

But it’s Stewart’s personality, not her previous experience, that landed her the role in Chanel’s 2016 Eyes Collection, according to a company statement that reads as follows: “With her modern, magnetic beauty, and free spirit, Stewart appears in a series of portraits embodying various facets of the contemporary Chanel woman.”

Stewart has been a muse of creative director Karl Lagerfeld’s for many years, participating in photo shoots nearly since she struck it big and walking the runway in a Casino Royale–themed fashion show in 2015 with other celebrities. With this latest gig, she joins stars such as Keira Knightley, Gisele Bündchen and Blake Lively as a Chanel ambassador.
The Hollywood Gossip