MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, last week announced its presence in Sri Lanka by re-naming the Publicis Groupe’s top ranking PR Agency Arc PR. With immediate effect Sri Lanka’s leading PR agency Arc PR will become part of MSLGROUP. The agency will continue to retain its current team, comprising of nine talented professionals, and will be led by Caryll Van Dort, who will now be designated as Director, MSLGROUP. The Sri Lanka operation of MSLGROUP will be managed under the auspices of Ranil de Silva, who is accountable for all the Publicis Groupe brands in Sri Lanka. MSLGROUP will function under the guidance of Glenn Osaki – President, Asia, MSLGROUP.