Sri Lanka Tourism in collaboration with the Sri Lanka Embassy participated at the annual Reiselismessen Tourism Fair, held from 15th to 17th January 2016 in Oslo. The Fair is one of the most popular and important international meeting places for the global travel industry in the region, with over 550 stalls from the travel industry, tour companies, airlines, hotel industry, tourist authorities combined with embassies in Oslo. A Sri Lankan delegation consisting of Inbound Tour Operators and Travel Agents, as well as the General Sales Agent (GSA) for SriLankan Airlines for Scandinavia and Finland participated at the Sri Lankan booth enticing Norwegians to visit Sri Lanka to experience the country’s ancient heritage, magnificent natural wonders, wildlife, and marvelous hospitality extended to travellers by the people of Sri Lanka. The fair attracted almost 40,000 visitors.

Meanwhile, the Sri Lanka Tourism Promotion Bureau in collaboration with the Sri Lanka Embassy in Washington organized a Sri Lanka travel booth at the New York Times Travel Show from January 08 to 10, 2016 at the Jacob K. Javits Convention Center in New York with participation of 10 Destination Management companies and SriLankan Airlines. The colourful Sri Lanka booth was declared open by Ambassador Prasad Kariyawasam, Sri Lanka’s Ambassador to the United States and Ambassador Dr. Rohan Perera, Sri Lanka’s Permanent Representative to the UN.