Since the time Acham Yenbathu Madamaiyada trailer released on December 31, 2015, the song that backed the visual, ‘Thalli Pogathey’ has become a sensation amidst the audience. This has led to hordes of cover versions, mashup videos, remix and instrumentals coming up on social media.

The makers are kicked about this as even before the releasing of the song’s complete version planned on January 14, the song has done ample amount of promotions and boosted the film’s expectation. A contest has been announced by Gautham Menon along with the film’s music and digital partner, asking aspiring musicians and singers to send their cover versions and instrumentals and they will be shared by his channel and social media.