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Sri Lanka’s plans to host the largest ever French travel agent’s congress SNAV by attracting 600 travel agents from France to the country in 2016 will provide huge exposure for the destination in Europe, especially in French speaking countries, Sri Lanka Tourism said last week.

Sri Lanka Tourism hopes to promote the country as a destination for MICE travel and leisure travelers by proving its capasity to host events of this capasity. Sri Lanka has also won the host country status for PATA 2017 which provides similar exposure to the destination. The bidding process will continue to attract more congresses, incentive travellers and events with the objective of making Sri Lanka the MICE hub of Asia. The government of Sri Lanka has provided special consessions to MICE travel development which is an encouraging factor to invest in this sector.