Home-grown resort wear brand Rum Punch takes to Colombo’s retail sphere this season, with the launch of its first store based collection ‘Active Tribal’ at Dilly & Carlo. The ‘Active Tribal’ range debuted at Colombo Fashion Week’s SWIM edition in August 2015. The collection is vibrant and punchy, employing seasonal shades of blue, yellow and purple for a fun, flirty yet practical affair. Rum Punch designer Rukshika Fernando Seneviratne uses a colour-blocking technique together with printed and mesh fabrics, contrast binding and reflective tape for the collection.
This includes two and one piece swimsuits, with removable cups, that suit diverse silhouettes. The swimwear is complemented by hip beach wraps that create the perfect look for the beach season. Notably, the collection also carries a reversible style that can be worn as two different looks – effectively, two swimsuits with one purchase. The brand was created for hip, stylish and fashion forward young women with a sense of adventure. Inspired prints, a colour palette that makes no apologies for its vibrant hues and a strong sense of individuality sets Rum Punch apart.