In a recent Dilwale promotional event, Shah Rukh Khan was quoted saying, “The other film (Bajirao Mastani) also made by friends. Our genre is more family and happy-go-lucky kind. Their genre is niche and historical. For both films, audience will come in at different time and watch it. Both are really nice movies.” However, that didn’t go down well with Mastani Deepika, as she raised an objection saying, “I wouldn’t call Bajirao as niche at all. In fact, one of Sanjay Leela Bhansali’s strength is, that in a film like Hum Dil De Chuke Sanam or Devdas or Ram Leela, or even Black, he has his way of story-telling and yet he makes his movies globally appealing.”