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Ashok Pathirage, Youngmin Shin and Ranjan Perera are pictured with one of the award winning distributor at the event

Softlogic Mobile Distribution (Pvt.) Ltd. announced that it has sold Samsung mobile phone units amounting to Rs. 1 billion as of October 2015.

This achievement was celebrated recently at the Hotel Taj Samudra. The occasion was graced by Chairman, Softlogic Holdings PLC Ashok Pathirage and Executive Directors Hemantha Gunawardena and Haresh Kaimal. Samsung Sri Lanka, Managing Director, Youngmin Shin and other distinguished members of the management team were also present.

Softlogic partnered with Samsung Sri Lanka in November 2014 and by March 2015, Softlogic had reached itsRs. 500 million sales mark. By June 2015, the company reached its target of Rs. 607 million. June to August saw a massive 25% increase in sales. The incremental growth trend continued as sales grew by a further 31%, setting the stage for the company to reach the golden figure of Rs. 1 billion.

“The targets we set for ourselves were indeed ambitious, but we were confident in the capabilities of our team. Our hard work paid off and this is definitely something to celebrate.” said Pathirage.

Commenting on the company’s sales strategy he added, “Our internal strategy and sales plan enabled us to accomplish this remarkable feat and I would like to congratulate the entire team of his ground-breaking achievement.”

Softlogic Team
Softlogic Team

Also commenting on the achievement, Sector Head of Mobile Business at Softlogic, Ranjan Perera stated, “It was not an easy task to achieve our target of Rs. 1 billion. We started with a target of Rs. 200 million when we first joined hands with Samsung and faced several challenges, however we pushed ahead to achieve this milestone target which has never been achieved in the consumer electronics industry in Sri Lanka before.”

Managing Director, Samsung Sri Lanka, Youngmin Shin commented “We are extremely pleased with the performance of Softlogic Mobile Distribution (Pvt.) Ltd., as they exceeded our expectations when they spearheaded their way to achieving Rs. 1 billion in Samsung sales. It is our immense pleasure to work in consolidation with an organization such as Softlogic which is driven by a commitment to deliver value to customers every step of the way.” He further added, “In terms of our global revenue growth, the Sri Lankan market will play a crucial role in enabling Samsung to reach is global sales targets and increase its market share.”