Pic by Gihan Dulwala

The Jaffna International Trade Fair (JITF), the most comprehensive multi-product exhibition in the North; will be held for the 7th consecutive year from the January 29 to 31, 2016 at the Municipal Grounds in Jaffna.

The exhibition which was the first of the kind to be held in the Northern region of the country has throughout the years been renowned as the best and most potent platform for the meeting of investors, businesses and the masses in the region.

JITF has been hailed to be the common platform under which networking and expanding of investments, business ideas, existing businesses and sharing of knowledge occurs, after the end of the civil conflict that ravaged the area.

The North is yet to be fully penetrated by private investments and remains ‘virgin territory’, with many of the resources in the area yet to be fully utilized.

The exhibition last year drew record number of over 60,000 visitors with each exhibitor achieving well beyond their expected targets in terms of all indicators.

The massive infrastructure development currently underway in the region has also paved way for many investment opportunities in the region which could not be afforded previously.

The regions, roads, electricity, bridges and all other core facets are currently being developed in the governments endeavor to ensure the region is on par with many of the most potent business and lifestyle destinations in the world.

CEO of Lanka Exhibition and Conference Services, Aasim Mukthar said that the event is considered as a pivotal meeting point by the business community in Jaffna. “The exhibition is considered the best meeting point between them and the rest of the country and the world. Therefore, each and every visitor to the exhibition is focused in order to harness maximum-value during the three days,” he said.

The exhibition will feature the construction industry, hospitality industry, food beverage and packing industry, automobile industry, ICT industry, financial services, apparel, agricultural, consumer goods and many others, which will be on show during the three days.