With staggering number of Chinese arrivals to the country a leading hotel chain operator in Sri Lanka has initiated an innovative campaign to cater exclusively to the Chinese market.
The influx of Chinese tourists to Sri Lanka had increased drastically over the past five years with over 128,000 out of a total of 1.5 million recorded in 2014. This year, the arrivals had already closed in on 100,000 by July.
Cinnamon Hotels launched the China Strategy Campaign on September 27, to coincide with World Tourism Day.
Executive Vice President John Keells Holdings and Cinnamon Hotels & Resorts Sector Head-City Hotels Rohan Karr in a statement stated that their hotels have recruited Chinese guest relations officers (GROs) fluent in Mandarin and English.
The front-line staff of these hotels is also being trained on basic Mandarin language skills. “A special ‘Let’s Learn Chinese’ booklet has been developed by the Marketing Communications team of the City Hotels for the hotel staff with assistance of a Chinese language teacher,” he said.
In addition, plans are also underway to dedicate a floor at each property for Chinese guests with accents to complement their travel requirements. In-room compendiums have also been translated to Mandarin, and the hotel has added four Chinese television channels to the rooms’ television network.