The Embassy of Sri Lanka in the Russian Federation organized three major events during September 14 to 18, 2015. Russia; one of the largest markets in the world has now become an important destination for Sri Lankan exports, especially due to current ban imposed by the European Union on the Russian Federation for agricultural products including fish, milk products and meat products. It is also vital to note that the current ban on the Sri Lankan fish exports to the European Union too has become a factor for the Sri Lanka fish industry to divert its current exports to the Russian Federation to compensate the loss that the fish exporters are facing due to the closure of the EU market for their products.
Having identified the current market potentials and economic background of the Russian Federation and the CIS countries, Sri Lanka embassy initiated its first step in cultivating Sri Lanka’s potentials by exhibiting the impending exports in the Russian exhibitions and forums. Under the capable guidance of newly-appointed Ambassador, Dr. Saman Weerasinghe with the assistance of the embassy officials in Moscow had organized three major State sector participations at two important exhibitions during September.
The events were namely, the exhibition ‘World Food 2015’ where the international food manufacturers and companies showcased their products in the Russian Federation and ‘Leisure 2015’, where national tourism agencies, airlines, international tour operators and tour agents showcased their tourism, hotelier services to the Russian and international clienteles. These events were participated by the Sri Lanka tourism Promotion Bureau and Sri Lanka Tea Board annually.
The significance of the exhibition was the ‘World Food’ in 2015 had attracted a larger number of exporters in food sector other than tea in one trade show. The total number of companies participated was 18, and this included five major fish manufacturing companies and six other food product companies. The number of tea companies was five. The national agency that coordinates the event in Sri Lanka was the Department of Commerce of the Ministry of Industry and Commerce and the Export Development Board.
Majority of the participation on other product sectors was represented by Fish Industry.
Upon the registering of 19 major Sri Lankan fish exporters in the federal service of veterinary and phytosanitory surveillance, in November 2014 enabling Sri Lankan companies to export into the Russian federation, the fish exporters showed enthusiasm in participating at the event as it was very timely to explore this massive Russian Market.
The fish manufacturers participated at the event were Global Sea Foods, Lihini Sea Foods, Jay Sea Fish processing, Tropic Frozen and Tess Agro. Other than fish, the Sri Lankan market leaders such as Munchee, CBL Natural products, Link Natural, Ruhunu Foods, Lucky Lanka Milk Products and Hero Nature products, too, took part in this important event.
The Russian Federation was the Sri Lanka’s number one market for tea for several decades and continuing the position with its new marketing efforts. The annual participation the Sri Lanka Tea Board continues this year with four major tea exporters under Sri Lanka Tea Board Pavilion. Other than these, Tea Board participation there were five other individual companies participating at the event. The participation of the Tea Sector was organized by the Tea Section of the Embassy of Sri Lanka. Premium Lanka, Unitrade, Sunshine Tea, Ceylon Tenny tea were participated under the Sri Lanka Tea Board pavilion while Stassen exports, imperial teas, Dasatha Import and Exports participated by their own .