TVS Lanka the premier automotive company specialized in motorcycles, scooters, three-wheelers, spare parts and lubricants launched its brand new campaign for TVS WEGO. TVS WEGO is the only scooter in Sri Lanka with “BODY BALANCE” technology. The new campaign “Winning Boundaries” (Seema Jayaganna) focuses on TVS WEGO scooter’s key features like Body Balance, Telescopic Suspension, Tubeless Tires, Under Seat Storage, Gas Powered Mono-Shock and Digital Meter by highlighting the Brand as an All-Terrain Scooter.
Speaking to media Head of Marketing of TVS Lanka, Hashan Haputhanthri said, “TVS WEGO brand is the best among the category of scooters in TVS and as well as in the industry. The brand promise revolves around as a scooter that fits into any terrain. It was a great experience to shoot the WEGO commercials in the Padukka area and credit should go to Media Zone Production House and Triad. Targeting the age group of 20 – 55 males and females 20 – 45 with a lifestyle of Aspirational/ Comfort seekers/ Fashionable was the ideal consumers to attract. Sri Lankan consumer is truly POSITIVE and through this TVC we want to uplift and credit the consumer. Scooter riding in our country is a fashion and a style. Sri Lankan consumers are really smart and innovative”.
AGM Sales of TVS Lanka Geethal Anthoney indicated that “This is a moment where our two-wheeler team becomes high in morale and a campaign of this nature will definitely uplift their morale further. Our dealer network who is doing a fantastic job is jubilant about this campaign. TVS WEGO has the best in class mileage where it gives 62Km for a liter of petrol. Also, its ruggedness has won the heart and mind of all consumers in Sri Lanka. It’s available in our dealer points island-wide and for more information anyone can call us on 0114 600 500.”
TVS Motor Company has the unique distinction within automotive industry, of being the only two-wheeler manufacturer to have been awarded the Prestigious Deming Award in 2002. TVS Lanka is the pioneer and the technological leader in the Scooter market with a large array of Scooters; Scooty Pep, Scooty Streak, WEGO and Jupiter which is the