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Veteran media and communications specialist Ruvini Jayasinghe has taken over the reins at Bates Strategic Alliance’s Burson-Marsteller affiliated PR arm, Strategic Alliance PR starting September.

Ms Jayasinghe steps into her new position from her role as the Chief Operating Officer of another PR agency where she headed content management and strategic brand campaigns for some of the country’s top multinationals and consumer retail chains.

She started her professional career at the Sunday Observer as a young graduate journalist and later specialised in financial and feature writing. After a brief stint in advertising, she joined the Sunday Times as the Business Editor, a position she held for over five years.

She went over to the corporate sector, joining Carson Cumberbatch as their Public Relations Manager and then moved on to SriLankan Airlines where she spent 13 years, initially as Media Relations Manager and then in the larger role of Corporate Communications Manager. In this most challenging period of her career, she worked with international travel and tourism media using a host of top international PR agencies to place Sri Lanka on the world tourism map and combat the negative impact of long years of war in the country.

Welcoming Ms Jayasinghe to lead the Agency’s PR business, Chairman and CEO Nimal Gunewardena said, “Ruvini brings a rare 360 degree combination of corporate communications, journalism and agency leadership expertise which can provide immense value to our clients combined with her 25 years of experience in the field. We are now ready to strongly reassert and build our credentials as the most broadly experienced pioneering leader in PR in Sri Lanka.”