The latest Everjobs Career report reveals that the younger generation of women in Sri Lanka’s workforce are defining career differently by increasingly pursuing job roles that in previous generations were dominated by men. As per the report, more female applicants actively seek out job roles in the IT, telecommunication, finance, energy, utilities and healthcare industries.

According to the Department of Census and Statistics, the estimated economically active population of Sri Lanka was about 8.9 million in the first quarter 2015. Of which 63.3 percent are males and 36.7 percent are females. Within the economically inactive population, which also comprises everyone involved in household duties, the disequilibrium is even starker with 25.9 percent being males and 74.1 percent females.

Looking at female labor force participation rates around the world, this suggests that there is a large untapped reservoir of female manpower that could be utilized for the development of the country, while empowering women and benefiting society as a whole. The report assembled by monitoring the traffic on over the past five months suggests that female participation in Sri Lanka is rapidly increasing, especially in traditionally male-dominated industries.

“As the fastest growing job portal in Sri Lanka, we are glad to be able to provide strong data-based insights on the changes and developments in Sri Lanka’s labor market. Personally, I am quite optimistic that the data from the latest career report suggests that soon we might see policy level changes to increase female applicants’ access to demanding job roles as well as women-friendly businesses. It would also help substantially, if the major stakeholders involved in the recruitment process, such as employers, recruitment agencies, and government were to jointly identify strategic priorities for further female labor market integration,” said Managing Director of Everjobs Sri Lanka Sascha Woelk.

Woelk adds, “Yet, at the frontline, it will always be employers, who need to make a deliberate effort to give women a fair chance to have the career that they aspire to. Looking at how closely gender parity is tied to GDP growth around the world, this effort will surely be of great value to Sri Lanka.”