Warner Bros. Consumer Products (WBCP) and Turner Broadcasting System Asia Pacific, Inc. last week announced their agreement under which Turner’s Cartoon Network Enterprises (CNE, licensing and merchandising division) is appointed as the consumer products licensing representative for WBCP in India, Bangladesh, Sri Lanka and Pakistan. In Sri Lanka, CNE is exclusively represented by Rainco Private Ltd.
In these markets, WBCP’s rich portfolio will be represented by CNE, consisting of films, television series, animated programs, and more. This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter, and The Hobbit Trilogy, among many others. The wide spectrum of WBCP’s licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions as key categories in the region.
“Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region,” said Bianca Lee, Managing Director of Warner Bros. Consumer Products, Greater China, Southeast Asia and India. “This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial.”
CNE has an impressive licensing portfolio in South Asia, and WBCP is thrilled to become part of their network of 76 partners across India, Pakistan, Bangladesh and Sri Lanka, which also includes their strong footprints in traditional retail, modern trade and ecommerce. CNE was awarded the ‘Licensor of the Year Award’ by Franchise India in May 2015.
Speaking on the announcement, Ricky Ow, President of Turner Asia Pacific, said, “This association embodies the spirit of collaboration within Time Warner and leverages our combined organization’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”