OPPO celebrated its official launch in Sri Lanka on the 15th August with a splashy showcase of its newest smartphone releases, the R7 Lite and the R7 Plus, at Majestic City. The launch kicked off with a bang thanks to an energetic surprise flash mob that got everyone’s attention, and the rest of the event was a blur of flashy models, fun games and of course, loads of facts about OPPO and the company’s impressive history.
Hype around OPPO’s introduction to the country has been building for months following the creation of an official OPPO Sri Lanka Facebook page earlier this year, which coincided with a new website also dedicated to the country. This online buzz clearly translated to a very real interest in the brand judging by the turnout on the day, with large groups of people present to secure their own OPPO phone. Considering OPPO’s trademark design – stylish, luxurious devices that bring out “The Art of Technology” – the crowd certainly reflected this DNA, being filled mostly with excited youth in their twenties and curious business professionals looking to upgrade.