Director – Sales and Marketing, American & Efird Lanka Sanjay Chandraratna (Right) shaking hands with President, CFW Ajai Vir Singh at the press conference held on 21st July

American & Efird (A&E) Lanka, a fully-owned subsidiary of one of the world’s premier industrial sewing thread manufacturer American & Efird LLC, USA, recently stepped up as a key partner for the upcoming ‘Swim’ by Colombo Fashion Week (CFW) to be held on the 7th and 8th August at Hilton Colombo.

Launching for the first ever time in Sri Lanka by CFW, Swim, a season of its own, will continue to be an annual event or rather platform for local and international swimwear designers and manufacturers. Sri Lanka, a country already known to the industry as one of the best apparel sourcing destinations with world-class manufacturing capabilities, has showed immense potential during the past few years to be a hub for swimwear.

Showcasing talent for a decade now, CFW is one of the four main fashion weeks in the Asian region and has initiated many shows and projects in uplifting Sri Lanka’s fashion industry since its inception, providing a variety of opportunities and global recognition to aspiring local designers.

Managing Director of A&E Lanka Priyantha Aluthwatte said, ‘’We are a brand chosen by apparel manufacturers for any and all seasons and with the swimwear category exhibiting an increasing demand in Sri Lanka we’re more than delighted to have partnered the first-ever annual Swim season of CFW which we hope will be a leading swimwear show in the global landscape in years to come.’’
A & E Lanka will be exhibiting the swim theme display area using creative elements of interactivity and an innovative, artistic installation made out of thread will be auctioned towards a philanthropic purpose during the fashion