TVS Lanka, the premier automotive company specialized in motorcycles, scooters, three-wheelers, spare parts and lubricants, has tied up with Delmege Soya in a new promotion titled ‘Delmage Soya Scooty Tharuwasana’ where consumers can win three all new Scooty Zest Scooters through a draw.
“TVS Scooty Zest” is the most stylish scooter in Sri Lanka from the household name ‘Scooty’. TVS Scooty Zest is predominantly famous for its style, good look and it is a very smart scooter. Zest will create a revolution in the Sri Lankan market where it gives ultimate riding pleasure to the consumer.
Speaking on this new promotion Chief Executive Officer of TVS Lanka Ravi Liyanage highlighted that it is a moment to remember that TVS Brands are now seen as major two-wheeler and three-wheeler brands and that company’s focused strategic initiatives implemented during the year had reaped rich rewards. He further added that re-positioning and rationalization of product portfolio, identifying and targeting strategic market segments, re-launching of promising five new models with new value proposition for better consumer engagement, productivity enhancement and expansion of dealer network, re-structuring of island-wide service and spare-parts network, competency enhancement of staff and sales force in particular, process re-engineering and Customer Relationship Management (CRM) to enhance net promoter’s score from the existing users paid dividend during the period under review.
“We are delighted to sponsor and tie up for ‘Delmage Soya Scooty Tharuwasana’ promo with Delmage in further strengthening their drive and passion to serve the consumer with dignity. TVS Zest has being recognized as a stylish brand and consumers will reap the benefits through this promo,” said Head of Marketing at TVS Lanka, Hashan Haputhanthri.
Every consumer who is keen to try their luck with winning a ‘Scooty Zest’ has to send three wrappers of any Soya brand of Delmege via post to the Delmege Company housed at Delmege Forsyth & Co. Ltd, No. 101, Vinayalankara Mawatha, Colombo 10 from 22nd June to 22nd August 2015. During the promotion period winners will have a chance of seven gold pendants weekly, and a total of 60 gold pendants will be awarded from the draw. Each draw from the three Grand Draws will pave the way for three lucky consumers to win three ‘Scooty Zests’ giving a total of nine Scooty Zests to nine lucky consumers. Delmege Soya meat 90 grams pack is available in variety of flavors including chicken, curry, regular, cuttlefish, mixed vegetable, roasted chicken, mutton and prawn. Delmege also offer the 60 gram budget size pack in curry and chicken flavor.
TVS Motor Company, the flagship of 100 years old, over USD 7.2 billion TVS Group, is one of India’s leading two-wheeler manufactures and among the top seven in the world. The company has three manufacturing plants in India and one in Indonesia.