With Indian consumption of Sri Lankan tea rising rapidly, the Sri Lanka Tea Board has reserved a special pavilion at the 3rd edition of World Tea & Coffee Expo (WTCE) 2015 being held at Mumbai, India’s commercial capital, from 1st October, 2015 to 3rd October, 2015. Under the aegis of the Sri Lanka Tea Board, a number of companies shall be showcasing various kinds of bulk and packet Tea with a view to increase bilateral trade with India. During the current year itself (i.e. 2015), Sri Lanka has exported more than 300 tons of Tea to India. Sri Lankan companies shall be displaying Ceylon Super Pekoe Black Tea, Ceylon Green Tea, White Tea, Ceylon Silver Tip Tea, Instant Tea and specialty types of tea for which Sri Lanka is famous.
According to Chairman, Sri Lanka Tea Board Y.G. Wijeratne, India has a large and growing consumer base with varied levels of income, making it a great market for all kinds of Tea. Our participation in WTCE 2015 will enable us to promote Sri Lankan companies in India at a dedicated trade fair which provides an opportunity to directly interact with Indian buyers, potential partners and government officials.
Although India is the second largest producer of tea in the world because of its population size it is also the 2nd largest consumer of Tea. With changing lifestyles, large-scale urbanization and mushrooming of upscale cafes for both Tea and Coffee, demand for non-traditional tea like Premium tea, green tea, white tea, etc is growing at a whopping 20% annually. Due to the shortage of high quality premium tea supply in India, Indian branded tea companies buy premium tea from Kenya and Sri Lanka.