Sri Lanka’s Bank of Ceylon last week transformed its fifth pilot fortune branch in Borella to offer customers the best banking experience as part of a transformation process. Bank of Ceylon Chairman, President’s Counsel Ronald C. Perera opened the newly transformed branch in a ceremony held on Wednesday July 15, 2015. Bank’s General Manager D.M. Gunasekara, Deputy General Manager Sales and Channel Management P.L.G. Jinasoma, other members of corporate and executive management were also present for the ceremony.
The bank has undertaken Project “Wenasa” with Boston Consultancy Group (BCG), one of the leading business solutions providers in the world to reengineer the bank’s branches and processes to establish a smooth and delightful banking experience for customers.
The newly transformed branch comprises several unique features that offer customers comforts of state-of-the-art banking.
Customers can obtain all their banking services in one sitting through a single counter. With the “Queue Management System” that is in operation customers would no longer have to stand in a queue but rather be seated comfortably for his/ her turn. Fully functional digital lobby “Smart Zone” was set up to ensure all seven days with banking services around the clock. It consists of ATMs, Cash and Cheque deposit machines and internet banking kiosks.
Each of the branches offer the banks newest product, “BOC SmartGen”. The new generation product is a passbook-free account and provides customers free internet banking access, instant SMS alerts on transactions and monthly email statements. The product is the country’s first savings account which is fully active instantly.
BOC SmartGen offers customers instant account opening, instant debit card issuance and instant access to internet banking. Additionally, customers who avail themselves of this product can enjoy universal banking at any BOC branch in the island as his photograph and signature will be captured digitally at the time of account opening.
The Bank of Ceylon earned global recognition as one of the top 1000 banks in the world, (Country rank No.1) as listed by “The Banker Magazine” (UK) respectively in 2012, 2013 and 2014. The Bank claimed its award as the only Sri Lankan brand recognized as one of Asia’s Best Brands in 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India.