SsangYong Motor Company, Korea appointed Micro Cars as the Authorized Assembler and gave Micro Cars the rights of Sales and After Sales Services for its full range in 2006. SsangYong Motor Company, Korea further strengthening the bond between the two entities due to the unparalleled performance of Micro Cars, gave the assemble rights of its latest addition, the all new SsangYong TIVOLI. The new SsangYong TIVOLI is yet another entrant into the compact SUV segment, but marks an important milestone for the Korean manufacturer. The TIVOLI is tailored to what modern customers are asking for – so it puts fashion above four-by-four ability.
The bold design of the ‘Tivoli’ very much appeals to dynamic young executives who are in the need of a mix between a crossover toughness and sharp stylized appeal. With a rhythmical poise of outstanding front and rear design elements, SYMC’s new model brings to life a balance seldom seen with other similar models. Tivoli’s introductory price starts at Rs.4,250,000.
With the vision of diversifying into other industries, Micro cars will venture into Lubricant Industry. Micro Cars wishes to capitalize on its large and ever growing customer base backed by the island-wide Parts and Service dealer network. Today marks the appointment of Transmec International as the franchisee for Motul Lubricants in Sri Lanka.
MICRO Cars was established by veteran Automobile Engineer, Dr. Lawrence Perera in 1995 being the franchisee for Renault Trucks of France. The objective was to engineer and build Sri Lanka’s first truly home-grown automobile and the result was the launch of ‘Privilege’ which was completely designed, developed and manufactured in Sri Lanka. The first National Automobile was thus launched in 2002 winning a PATENT for its unique design.
With the above achievement SsangYong Motor Company, Korea’s first SUV manufacturer recognized Micro Cars as the official assembler for SsangYong in Sri Lanka which resulted in the first ever SUV being assembled in the Micro Cars assembly plant in Polgahawela. Today SsangYong is a trusted and preferred automobile brand in the country for its range of SUVs and MPVs.
In 2010, MICRO tied up with Geely, a Fortune 500 Co. the owner of Volvo Cars Sweden. With Geely SKD rights, Micro entered the compact N’s Mid sized Sedan car segment, and today are competing shoulder to shoulder with other leading
Micro ventured into the overseas market by exporting vehicles to
Bangladesh, Nepal and Malaysia in 2011. Micro opened Asia’s largest Automobile After Sales Centre in 2012 to service the existing large customer base. With the vision of making an ease of purchase to customer the company has now expanded its sales network to eight company-owned branches and 20 franchise dealers.