Colombo Fashion Week (CFW) announces ‘Swim’, its third annual season, in line with its objective of uplifting Sri Lanka’s fashion design industry. Swim, as a season of its own, focuses on swimwear as a specialized category, which has shown immense growth potential as an important fashion platform for Sri Lankan swimwear designers and swimwear manufacturers. Swim by CFW will be launching for the first time on 7 and 8 August at the Hilton Colombo and will continue to be an annual event.

Regarded as the backbone of Sri Lanka’s fashion industry, CFW began its journey in 2003, with Spring/Summer as its primary season. In 2012, it established Resort as a second season, giving the Sri Lankan fashion industry a formality, as most international Fashion Weeks work on a format that includes two to three seasons per year. To give the Sri Lankan fashion industry a unique edge, CFW went a step ahead this year by introducing ‘Swim’ as a third annual season.