Sri Lanka Cricket has awarded the commercial rights of the upcoming Indian Test tour to MSM India, the owner of the popular Asian Sports Channel Sony Six.
MSM were granted Global TV broadcast rights along with radio, internet and mobile rights for the territory outside Sri Lanka.
They were also awarded the sponsorship rights for the tour.
The granting of rights to MSM was decided after SLC cancelled the initial tender process sighting the low value offered by the single bidder Ten Sports.
MSM offered a substantially higher figure to the satisfaction of SLC.