Profile picture, comment, like, chats, status, tweet, connect, request, share, games, hashtag, timeline, fan page; in recent times these words have received a new meaning and new strength. You can guess the reason for that. It’s because of social media. Social media has greatly impacted people.
Social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media technologies take on many different forms including micro blogging, social networking, social bookmarking, business networks, social gaming, video sharing, virtual worlds and wikis. The development of social media started off with simple platforms such as sixdegrees.com.
Unlike instant messaging clients such as ICQ and AOL’s AIM, sixdegrees.com was the first online business that was created for real people, using their real names. However, the first social networks were short-lived because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research shows that the audience spends 22 percent of their time on social networking sites, thus proving how popular social media platforms have become.
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Twitter is a free micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
Google+ (pronounced Google plus) is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is ‘Real-life sharing rethought for the web.’
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Reddit is a social news website and forum where stories are socially promoted by site members. The site is composed of hundreds of sub-communities, known as ‘subreddits.’ Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as redditors, submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
Apart from above social networks there are many more other social networks as well. Tsu, Tumblr, Hi5, Sonico.com, Renren, Pinterest, Qzone, SinaWeibo, Orkut, Myspace, Mixi, Instagram, Habbo, Flicker, Bebo are famous websites of social media.
Why do people get addicted to social media? Every social media website has its unique features to attract people into their websites. They are so tricky, they attract people by using peoples’ weak points and preferences. They regularly update their sites according to the user requirements and their business plans.
Nowadays it has become a trend to use social media to connect with people.
Social media has several advantages for young people. Youngsters especially use this medium to stay in touch with their friends and also to meet new ones, perhaps those who they have never seen. Youngsters share personal information, links to other sites or comment on someone’s post. By doing this, they engage with each other instantly. Currently this place has become a platform to easily contact each other with regard to many things, including school, university projects and assignments. For businesses, companies use social media to share about themselves to their fans. This media is cheaper than traditional advertising and promotional activities.
Actually social networks are effective. But users make black marks on it. They misuse this service in several ways. Users sometimes waste their time on this. Cheating people by using fake accounts is one major issue of social networks. The transparency of the users or businesses is less in social media. Anyway users need to be wise to know social media’s interrogations and handle it nicely, because when we use new technologies and new devices we have to be ethical users.