Affirming their commitment towards empowering Sri Lanka’s rural youth, Janashakthi Insurance launched their Rural Athletic Sponsorship programme for the seventh consecutive year.
This year, 17 year old D Yamani Dulanjalee from Ambagamuwa Central was introduced into the programme for her outstanding performance in the 400 metres and the 400 metres hurdles events.

Guest of honour at the event was President of the Athletics Association Sugath Thilakaratne who gave an inspiring speech about the hard work and training he had put in to become an outstanding athlete.

The sponsorship includes a monthly payment as well as an incentive scheme to recognise outstanding performance. The athletes also receive financial support in the event that they are selected to represent Sri Lanka overseas. Moving beyond financial sponsorship, Janashakthi Insurance provides athletes with technical guidance and motivational programmes as well.

Janashakthi also offers athletes the opportunity to become full time employees, continuing to sponsor them while they pursue their sports careers.

At present, there are seven student athletes as well as five in the employee category. Two young tennis players also received sponsorship under this scheme.