Royal Ceramics Lanka PLC (Rocell) will look to expand its global sales footprint with the addition of the North American market. Laying the groundwork for the entry, Rocell participated in the prestigious Coverings ’15 exhibition held in Orlando, USA in April.
‘Coverings’ is a premier international trade fair and exhibition, the largest of its kind in North America dedicated exclusively to showcasing the newest in ceramic tile and natural stone.

“The North American market is one of the largest for high quality tiles and bath ware. We have had some interaction with the North American market previously and see a lot of potential in expanding our export business. The exhibition itself gave us an opportunity to showcase our product line alongside some of the best from around the world,” stated Director Marketing and Business Development/CEO Rocell Bathware Ltd, Tharana Thoradeniya.

The Rocell showcase at the ‘Coverings’ exhibition attracted many foreign clients mainly from Canada, Japan, the UK, and the US. The exhibit showcased the premium range from Rocell’s tile collection of eight concepts and nine sizes. Organised by the National Trade Productions, the trade show has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 35 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers and enthusiasts.

Thoradeniya further stated, “This was a very good opportunity for us to observe emerging trends in this market. We identified that there was a prominence for the color grey. In fact, we feel the color grey will be trendy and in demand in the years to come. The rustic finish on floor tiles are also gaining attraction and will definitely be the stylish option along with the rectangular shapes. We also observed there was a tendency towards mixing different tile sizes and creating an assorted look. This trend was more prominent with polished marble tiles.”

‘Coverings’ provides the industry with one of the most popular platforms for introducing some of the most innovative tile and stone products in the world. It also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the event.