The University of Sri Jayewardenepura is in an effort to boost its marketing approach with the annual edition of Sri Lanka International University Romp 2015. The event which is sponsored by Sri Lanka Tourism Promotion Bureau will take place on June 11 and 12.
The event; a two-day program will include a day’s City Romp in Colombo where the participants will understand the key places of the city and then they proceed to picturesque town of Kitulagala for the day long activities to be performed on day two.
The event will be represented by 25 participants from Europe, Africa and Asia including 75 students from the university system of Sri Lanka. This years’ edition will be continued in the years to come so that it can be a calendared event in the global university system, said Sri Lanka Tourism Promotion Bureau Chairman Dr. Rohantha Athukorala announcing the event in Colombo last Wednesday.
With the overall engagement with the world on high gear as advocated by the new government, the university system to be aligned the with the Department of Marketing Management of the university of Sri Jayewardenepura together with the Sri Lanka Tourism Promotion Bureau has put together the “ Sri Lanka International University Romp 2015- Strangers,” said the chair person of the organizing committee Tharindu Hasantha.
The event, which has been limited to the internal undergraduates of the University of Sri Jayewardenepura, is open for other State and private universities, as well as the International undergraduates all around the world.
The Vice Chancellor of the University of Sri Jayewardenepura Prof. Sampath Amaratunge said that this first step will encourage several other parties in organizing such extraordinary events as it is a timely need of the country. He also emphasized on the fact that the youth today is in need of the mental and physical fitness, good health, well-being above all, and that these kinds of events do build a solid platform to create a better generation in the time to come.