With the partnership of the Pure Ceylon Tea, Sri Lanka Tourism and Sri Lankan Airlines is planning to set a record breaking feat with the tea industry to conduct a successful attempt of 1000 people gathering in one location to pick the most amount of tea within a specified period of time! Sri Lanka will enter into the Guinness Book of Records on the completion of this event which will be held on August 30, 2015.
The event is named as “Tea Plucking Guinness Book of Records Attempt” which will be held in the Tea Garden to the world – Nuwara Eliya.
“The Founder of APOT Keerthi Ranasinghe voiced at the last conference in Vietnam a similar world record was conquered and I am happy Sri Lanka is targeting a similar feat in the tea industry in a unique tri-party partnership. Ceylon Tea being endorsed by the other world famous industries of Sri Lanka Tourism and Sri Lankan Airlines is in a wining position in driving Brand Sri Lanka Globally,” said Chairman Sri Lanka Tourism Rohantha Athukorala.
He further said the initiative is not just a one-off idea but will be taken around the world and then culminate at the WTM in London, so that the buzz supports the strong above line media campaign that SLTPB will launch in its focused markets.
“We must now build on the joint promotions we do with our two institutions so that together we can increase of the quality of our travellers into Sri Lanka. The good news is that the process has already begun in the Italian market where a 8000 new business has been secured in a typical private public-partnership between the SriLanka Tourism and top tour operator which was strongly supported by Sri Lankan airlines Italian market head he said. We are also working on joint promotions in the Middle Eastern market which will come to play in the next two months,” SriLankan Airlines CEO Rakitha Jayawardene said.