EDB Chairman and CEO Bandula Egodage with. Ludovica Ghizzoni – Advisor ITC Geneva, Dr. David Doninetti – Secretary General Association of Italian Trade Association (AICE) and Dammika Jayawardane - Pavillion Director Sri Lanka

“Sri Lanka, ethical sourcing destination” – EDB Chairman Egodage
Endorsed by ITC- Geneva and Italian Foreign Trade Association (AICE)

The Export Development Board recently announced a global endorsement to Sri Lanka backed by two power bases in global trade which gives perspective to Expo 2015 for Sri Lanka’s 75 billion dollar economy.

The announcement came in the back drop of the 1.3 million dollar deal by Sri Lanka Tourism
Chairman, Sri Lanka Export Development Board, Bandula Egodage successfully launched the “Sri Lanka, ethical sourcing destination” tag at the Sri Lanka pavilion of Expo Milano 2015 on May 22 in the precedence of the power bases of global trade Ludovica Ghizzoni – Advisor ITC Geneva, Dr. David Doninetti – Secretary General Association of Italian trade association (AICE,) and Dammika Jayawardane – Pavilion Director Sri Lanka in a packed press conference.

Commissioner Generals and Pavilion Directors of Japan, Thailand, Malaysia, Slovakia were also present at the event.

Expo Milano 2015 is organized under the theme “Feeding the Planet – Energy for Life”. Sri Lanka as an ethical sourcing destination is well aligned to the global theme. Egodage stated that Expo Milano 2015 will be a platform for global reach, particularly to re-establish and strengthen bilateral relationships with West, in the context of EU region accounting for over 31% of Export Revenue for Sri Lanka.

Egodage stressed that Sri Lanka’s export manufacturing was built on solid factors sans child labor, forced labor, and labor exploitation, while maintaining Environmental Sustainability focusing Green Factory concept, waste and affluent recycling, water and fertilizer usage optimization under Green House concept, Ozone Friendly Manufacturing and on-going efforts for Renewable Energy usage were highly attracted by the audience.

Ludovica while highlighting the long-standing relationship between Sri Lanka and ITC ensured the continuous assistance to further improve Sri Lankan Trade. Assistance to launch National Export Strategy, encouraging ICT/BPO sector, developing of E-Library and technical assistance to cinnamon GI registration are few of the on-going projects. While improving Safety and Quality of the Sri Lankan Fruits and Vegetables to enhance market accessibility particularly to the EU region.

Dr. Doninetti of AICE stated the need to re-establish the initiatives already taken in 2013 for promotion of bilateral trade with Italy. At present the value of trade between Italy and Sri Lanka stands at € 600 million, he further emphasized the need for further expansion of exports from Sri Lanka to have a positive trade balance. He assured organizing outward missions and business matchmaking between Sri Lankan Exporters and Italian importers would be facilitated by AICE toward that direction.

He requested the company profiles of Sri Lankan companies’ visiting and exhibiting at Expo Milano 2015 to enable AICE to make appropriate matchmaking. We will see the rest of the key industries on Sri Lanka taking center stage in the coming five months which will include the celebration of the Nation Day of Sri Lanka said Commissioner General Athukorala.