Taking its environmental commitment to the next level, Cinnamon Grand Colombo has extended its pioneering Banners to Bags (B2b) initiative to the other two Cinnamon’s city properties – Cinnamon Lakeside and Cinnamon Red; to collectively build a greener mind-set among guests and associates as part of the Cinnamon’s city hotels, World Environment Day agenda, this year.
The three hotels endeavor to embed a culture of environmental awareness within the organizations, through eco-friendly initiatives such as B2b project which aims at achieving a well-balanced triple bottom line of people, planet and profit, inspired by the 3R concept of reduce, reuse and recycle. The hotels will have a week of special Environment Day related activities to keep the momentum going.
As such the three hotels will feature attractive, durable and trendy bags, created out of flexi banners used by the properties during 2014. Over 200 banners have been collected and are currently being transformed in to fashionable totes, duffels, wristlets and more by retired tailors of Cinnamon Grand, who are, after five years of designing the B2b bag collection, are experts in the field.
On June 5, in commemoration of World Environment Day, the three hotels will feature these bags in their lobby area for sale. Proceeds from this are channelled towards the Children’s Ward of the Maharagama Cancer Hospital and cancer awareness related initiatives.
A first in Asia, the Banners to Bags (B2b) initiative is a unique project by Cinnamon Grand that recycles flexi banners into practical, durable and waterproof bags. The project, launched in 2009 made Cinnamon Grand the first hotel in Sri Lanka and the fourth organisation in the world to embark on this exceptional enterprise. The venture is creatively themed around using flexi banners placed as promotional material on the hotel’s billboards to be transformed into bags with multi-dimensional use. The project is endorsed by 2007 Nobel Peace Prize Co-Laureate Prof.
Mohan Munasinghe and has been cited as a prime example of business innovation applied to promote sustainable development.
Executive Vice President John Keells Holdings and Cinnamon Hotels & Resorts Sector Head-City Hotels Rohan Karr noted that this initiative would strengthen the city hotels image as responsible corporate stewards. “To us, being green goes beyond rhetoric; we put it into practice and want to permeate the message of preserving this planet to as many as we possibly can. This is why we are proactive with the younger generation. We want them to experience nature, be responsible in disposal and waste management, enjoy the fruits of being green and be ecologically conscious,” he said.