Sri Lanka tourism recently participated at the Arabian Travel Fair (ATM) targeting the Middle Eastern market that attracts over 100,000 tourists into Sri Lanka and nets in revenue of around $175 million dollars per year for the country. Sri Lanka tourism had took a wildlife theme for ATM 2015 attracting 231 top travel agents at day two staged at the World Trade Centre in Dubai led by the Minister of Tourism and Sports Navin Dissanayake and the Sri Lanka Tourism Promotion Chief Rohantha Athukorala the 56-member strong travel and tourism organizations from the private sector focussed on grabbing a higher share from the Middle Eastern market.

“We also want to objectively evaluate the achievements from ATM post-event and thereafter over a six month time period together with the private sector, so that we move to a Return on Investment-based marketing investment,” Athukorala said.